CASCADE MENTAL HEALTH

Erin Elofson approached me needing brand strategy and a visual identity to help build her practice (Cascade Mental Health) specializing in Neurofeedback and counseling. The focus of her practice is on clients that struggle with adhd and anxiety, which are two major issues that Neurofeedback helps with. Talking through issues with counseling helps guide her clients to have a better understanding of themselves, reinforcing their strengths, exploring their challenges and experiencing retraining to build grounded confidence.
For her future goals Erin wants to build her practice into a clinic with multiple full time therapists and 2 Neurofeedback technicians. The environment she wants to provide for her clients is a knowledgable, calming/grounding; providing a sense of clarity, and safety. This environment set the stage for her visual identity, a elevated, neutral, minimal aesthetic to enhance a feeling of calmness and peace without distractions.