SELF-AWARENESS
INTEGRITY
GROWTH
COMPASSION
HONESTY
EMPOWERING
With a licensed mental health counselor background and years of experience in therapy and coaching, Shannon wanted to shift her business to focus on helping women transform their lives. She wanted to show up in a more impactful and personal way for women feeling uncertain, stuck, or just unsure about what comes next.
This new shift in her business required a strategic approach. We dove deep into her personal story to build her mission and the purpose of why she does what she does. Because Shannon wanted to show up in a more personal way, implementing a strategic storytelling approach to her visual identity was a priority.
SELF-AWARENESS
INTEGRITY
GROWTH
COMPASSION
HONESTY
EMPOWERING
Part of Shannon’s personal background revolves around being on the water. Her and her family spend a lot of time sailing on the Puget Sound, it is one thing she is truly passionate about. So we thought going in the nautical direction would be perfect for her business. She is the compass navigating her clients through their life struggles.
