IL CONO : A GELATERIA

Italy is known for their gelato. It seems as if there is at least one gelato shop on every corner throughout the entirety of the country. Enzo, based in the Cinque Terre coastal region, wanted his customers that came to Il Cono to have a different experience than just waiting in line at just another tourist gelato shop.
The key word here is experience.
The towns of Cinque Terre are vibrant and bold, with a bustling energy of discovery and excitement. The palette of the buildings, seen from either walking down the alleys or views of the town from the water, are in itself like an array of gelato flavors. I wanted to continue the experience of walking through the colorful towns to be captured within the branding of this shop. Visitors will remember the taste of Cinque Terre.